How to Use Your Restaurant Receipt for Marketing and Promotion
As a restaurant or pub owner, you're constantly looking for new ways to market and promote your establishment. You've surely tried everything from social media to advertising, but have you considered using your restaurant receipt as a marketing tool? Thanks to today's restaurant POS tools, new promotional possibilities are here.
The receipt is one of the most important things your customer will leave with, so why not use it to your advantage? In this blog post, we'll discuss how to use your restaurant receipt for marketing, including promotions and discounts, encouraging customer feedback and reviews, highlighting your social media accounts, and incorporating QR codes.
Put QR codes to use
A QR (Quick Response) code is a type of barcode that a digital device can easily read via camera. They've become a popular and effective marketing tool by providing a convenient way to direct customers to additional business information.
By including a QR code on your restaurant receipt, you create a seamless way for your customers to pay their tab and encourage them to engage with your brand through additional channels. Once a customer completes a payment through the QR code payment link, they will have an opportunity to request a digital receipt and submit a review.
Promotional offers and discounts
Promotions and discounts are a great way to encourage customers to return to your business and also help attract new customers. Consider adding a special offer to your restaurant receipts, such as a discount to use on a future visit or a free appetizer with their next purchase.
When promoting on your receipt, make sure the offer stands out to capture their attention, such as using a bold font. Make it clear how long the promo is good for to encourage your customers to return sooner rather than later.
Share upcoming events
Does your restaurant or pub have special events you'd like to promote? Whether you have a happy hour or hold a weekly game, trivia, or ladies' night, the receipt is the perfect place to mention it! Happy hour or a themed night is an excellent way for people to catch up with their friends. Including event details on the receipt is sure to catch their attention. Before you know it, your bar or restaurant will be filled with new and returning customers indulging in food, drinks, and fun.
Collect customer feedback and reviews
Customer feedback and reviews are worth their weight in gold and play a key part in your marketing strategy. They help you identify areas for improvement and provide social proof to potential customers. Your restaurant receipt is a great way to encourage customers to leave feedback and reviews.
Consider adding a simple message to your receipt asking your customers to leave a review on your social media pages or sites such as Yelp or Google. Include a QR code that links directly to your review pages to make it easy for your customers to leave a review on the spot. You can even incentivize customer feedback by offering a discounted or free item in return.
Build up your social media following
In the age of social media, businesses have many options at their fingertips when it comes to promoting and marketing. From Instagram to TikTok, if your business is on social media, you want to encourage your customers to like or follow it to build up your following. Social media is an important and free marketing tool.
With the help of your receipts, you can drive your customers to follow your accounts to stay updated on upcoming events, specials, and discounts. You can even give them behind-the-scenes looks at the business. Consider adding your social media handles to your receipt with a call to action to like or follow your accounts. You can also include a QR code that links directly to your pages.
How VersiTech can support receipt marketing
Whether your customer wants a paper receipt or a digital copy — thanks to payments made via a QR code — VersiTech is here to help. With our solutions, you can tap into your full marketing potential. Our tools allow you to easily include additional details on your receipt such as social media handles, upcoming events, promos and discounts, and QR codes that can link them directly to all this information.
Receipt marketing is an opportunity to make a lasting impression on your customers, so put that empty white space to use! You already have the marketing tools at your disposal; now it's time to make the most of them by using easy and affordable tactics to promote your business and drive traffic. Contact us today if you're ready to learn more about VersiTech and how we can help you increase your restaurant and bar traffic through your receipts.